About Barbara Besançon

The founder of The House of Potential

Barbara Besançon works with CEOs, boards and executive teams when important questions about the future of the organisation come to the table.

For more than 25 years, her work has brought together strategy, leadership and the human side of organisations. She helps leaders look beyond what is immediately visible, the plans, structures and performance, to understand the relationships, beliefs, behaviours and patterns that also shape what happens.

That broader view is central to how Barbara works. She creates the space to look at what is really going on, to address conversations that may have been difficult to have, and to make clearer choices about what needs to change.

Her work can be with an individual leader, an executive team or the wider organisation. Often, those levels are closely connected.

Barbara does not work from a fixed method or arrive with a predetermined answer. She brings experience, perspective and the ability to see connections that are easily missed when you are inside the organisation.

Her aim is to help leaders create the clarity and movement needed for the organisation’s next phase. Because shaping the next phase is as much about understanding people as it is about understanding strategy.

Barbara Besançon is a certified ICF coach (PCC) and a certified neuro-transformational coach.

Barbara Besançon
The Netherlands

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