Our Programs


“ Stepping up and finding my own voice” : Individual coaching for a senior leader who just became part of their executive board

“ My first 90 days” : Individual coaching for a senior leader in their new role at a new company

“ Making it to the next level” : Individual coaching supporting a senior leader in their partner case at a professional services firm

Maximize your brain’s potential : one day workshops for senior leaders to understand the effect stress has on our brain and our behaviour learning to recognize our own triggers and change our approach and behaviour

Fundamentals: an online coaching journey for people who are ready to take their growth to the next level


“Being a high performing team”: a team journey to identify the current challenges in a team and turning it around into a high performing team for a international company

“Resilience” : team session with a group of senior leaders on what it means to be a resilient team. What it requires as an individual and as a leader

“Inclusiveness, what does it really mean” : Two days workshop with executive board to understand what type of transformation is needed when we truly adopt inclusiveness


Design a leadership vision and strategy that is suitable for the current ever-changing business landscape

Design and deliver a personal leadership programme to onboard our new leaders

Transformation – side kick focussing on HOW a transformation agenda is being executed

the Architect

Barbara Rijntjes- Besancon
The Architect of The House of Potential

Barbara Rijntjes- Besancon is a certified ICF coach (PCC) and a certified neuro-transformational coach. A trained personal trainer and running coach and the host of the podcast Let’s talk Soul-Business inspiring people to explore new and different approaches to life.

After a ‘life’ in consulting as partner of a boutique consultancy firm in the Netherlands focusing on strategy design, transformation and cultural change, life took a new turn.

She moved to Switzerland where she started companies in the field of wellbeing. She joined one of the leading professional services firms, being responsible to design and execute a strategy to build a thriving culture and after that setting up a coaching centre to build a coaching culture through leadership excellence. Besides having her own coaching and leadership practice. In her career again and again she has seen that those leaders who find their own authentic voice and style, their true desires and values, and dare to act upon that, are the ones who can truly create impact in this world. With her background and years of professional and personal experience with a constant dance between Mind, Body and Soul, Barbara is the architect of the House of Potential believing that supporting and guiding your through your house is what she is here to do.

Schedule a free exploration

Be GmbH

Barbara Rijntjes – Besancon

Switzerland / The Netherlands

Copyright 2023 Be GmbH